Group Activity $1$

The consumer buying decision process includes five stages: problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation.

Work with a group to decide which stage of the consumer buying decision process each person is in for the following scenarios:

A recent college graduate reads Consumer Reports to compare automobile ratings.

On the first day of class, a student finds out that a programmable calculator is needed for the course but doesn't own one.

After purchasing an evening gown, a woman decides that it is not quite appropriate for her special occasion.

A car buyer gets a loan to purchase a new car.

A teenager compares numerous cell phones and narrows the choice down to two phones.

While on the way to work, a person's automobile stalls and will not start again.

At an open$-$house party, a guest realizes that the host already owns the gift the guest had planned to give.

A person receives a sample laundry detergent pod in the mail and uses it to wash a load of clothes.