Group Activity - The Business Value Proposition Statement

This is a great exercise for helping students develop their entrepreneurial spirit.

This activity will give students practice articulating a value proposition, which is a simple statement summarizing why a customer would choose your business or product.

To get started, we defined value proposition and give examples.

Step 1: Come up with a business idea (any idea you want, if you do not already have one in mind)

Step 2: Express your value proposition in a concise way. It may sound easy but keeping it brief can be challenging.

Sample Value Proposition Statements:

Uber The Smartest Way to Get Around. ...

Apple iPhone The Experience IS the Product. ...

Unbounce A/B Testing Without Tech Headaches. ...

Slack Be More Productive at Work with Less Effort. ...

Digit Save Money Without Thinking About It.