GROUP ASSIGNMENT III TASK Hewitt Brushes is a successful distributor and marketer of Chinese made art brushes. It offers a wide range of brushes using man-made fibers and hair and its top of the range Hewitt-Pro is considered to be equal (and in some ways superior) to natural fiber and hair brands offered by competitors. The company is a market leader in the United Kingdom and the Republic of Ireland and has a significant degree of popularity in the United States with its sales there handled by a business partner. Last year, Hewitt Brushes managed to achieve sales just in excess of $78 million with a profit of just under $12 million Sales in its established markets are growing at a rate of just 0.4 percent year on year. The board has decided that it is time to re-brand the company and launch it in the Middle East as a stepping stone to other new markets. It intends to launch the Hewitt-Pro range first. The company has hired you as an internationally renowned marketer to create a marketing plan for them to launch into the Middle East. It will expect you to identify the key markets and potential. Based on the above scenario, your group are required to do as follows. 1. To outline a marketing plan for Hewitt Brushes that consider product policy, pricing, promotion, and distribution issues 2. To including standardization versus customization, legal forces, cultural influences, economic factors, and brand name questions in developing your marketing plan for Hewitt Brushes. Source Chapter 36- International Marketing - Building Global Skills by Ricky W. Griffin: Mike W Pusta 2020 International Business Memorial Persper Global Edition, sh do Praron 1