Group Assignment: Marketing Plan Project for Panda Suipermarket

The project of this course focuses on preparing marketing plan to analyze a marketing challenge faced by exists organizations. Analysis of a $($business$)$ situation wherein is a significant source of competitive advantage. The assignment provides an excellent opportunity to apply course concepts for analysis and description of how an organization's marketing plan. A written report

$(15-20$ pages$)$ will be due on the last week of class before final exams.

$1.$ You should describe the current management situation facing the organization you want to target. You should provide justification for why this organization. Be sure that you sufficiently investigate competitors that exist. Please include a SWOT analysis.

$2.$ Description of major problems$/$ obvious crisis or decisions point that requires further analysis or discussion

$3.$ A complete analysis of the problems with recommendations for implementation.

$4.$ You should use appropriate marketing strategic concepts to describe your plan and your proposed marketing strategy.

$5.$ An executive summary that highlights the key aspects of your project should also be included. Your paper will be evaluated based on the quality of your justification for the decisions you make about your project, your consistency in linking marketing strategy and tactic decisions, the depth of knowledge about marketing plan you demonstrate based on your discussion of course concepts, the level of detail provided, the quality of the writing, and the presentation.

You may put the blueprint in an appendix as well as any other related materials that help support the decisions made in the report. There is no limit to the number of pages included in the appendices.