Group Assignment: Rob Parson at Morgan Stanley Case Study $.$Purpose This case serves as an in$-$depth study of performance appraisal in the context of an organizational transformation. It highlights the complex managerial challenges associated with managing performance and implementing a new performance evaluation system. The case will help participants: $$ Recognize how performance appraisal can support larger organizational goals and organizational change. $$ Weigh the relative importance of $$fit$$ versus performance. $$ Develop awareness of the use and implementation of $360\backslash$deg performance evaluation processes. $$ See how performance appraisal can provide the opportunity for employees to become involved in a career development process. $$ Understand the effects of bias and interpersonal affect on the evaluation process. $$ Gain practice in conducting a sensitive performance evaluation and consider the role of mentoring and coaching.