GROUP ASSIGNMENT: The assignment is to research 2 competitive MNC Companies and conduct a comparative analysis between them regarding each company's Global marketing strategy. The products you choose should be direct competitors with each other. Eg Nestle & Cadbury, UberEats & Doordash If it's a big company select a product range. For example Unilever is a huge company, Dove brand is a product range of Unilever Describe How each company's marketing strategy is developed, sustained & growing in order to enhance Business equity & Market Capital. In your comparative analysis, make sure you discuss the following topics/ questions: 1. Provide a brief background of each Company, brand, logo, product etc. 2. What is the Mission, Vision statement of each company 3. Show the Global & local marketing activities of the company 4. Describe how Technology has impacted any 1 of the 7P's of marketing 5. Give example of changing political, economic, environmental etc factors impact the marketing & sales of that company. 6. Explain how the companies are moving from Transaction based mktg to relationship based mktg 7. Highlight an Ethical practice & an unethical practice by each company 8. Conclusion: among the 2 companies which has better global marketing strategy? Explain why