GROUP CASE EXERCISE #1

Purpose/ Learning Objectives:

Chap. 1: LO1-2 Knowledge about the management process and organizational resources (HINT: page 8 & figure 1.5)

Chap. 2: LO2.2: An overall appreciation for the opportunity concept and an understanding of the primary types of entrepreneurial opportunities (HINT: 4 steps of entrep., entire chapter, & course info. Tab in Bb case study folder)

DIRECTIONS: Read and answer the questions for both parts 1 & 2 of the cases below.

Also, be sure to include a Work Cited Page that is in APA style.

HINT: you may want too:

• review the folder provided in the course information tab in Blackboard title case study.
  • visit the virtual library to have a librarian assist you with how to do a work cited page.
  • use business data bases found at our virtual library.
  • Also, please use your textbook to review the chapter theory and apply it to what research youve found.

Part 1 -Chap. 1: Efficiency and Effectiveness Analysis

Jose and Beth are friends and are customers of Amazon PRI shoppers at Whole Foods. They both use the delivery service offered by Amazon PrI App. Beth uses the Instacart app. (Please note that if you are not familiar with these apps please do an Internet)

Jose recently ordered groceries from the Amazon Whole Foods App and had it scheduled to be delivered to his home on Feb. 13^th. He realized that he had forgotten a few important items and he wanted to add these forgotten items to his original whole foods order to be delivered on Feb. 13^th. Jose found out that he could only edit his original order and could not add to his original order so he had to make an additional 2nd order for the items he forgot. Jose was frustrated as there werent any delivery times available on Feb. 13^th or 14^th. Jose couldnt understand why since the 2 orders were for the same address, they couldnt both be delivered by the same person to his address on Feb. 13^th. Jose told Beth of his frustration and she said she had been able to add items when she had a similar situation using Instacart (both Shaws and Market Basket) and she was surprised that a company like Amazon that invests in technology couldnt allow adding to an additional order.

• • Students are to prepare a 1-2-page paper that answers the following questions below:
    1. Should Jose contact Amazon Whole Foods division and ask if they have plans to change their app so that Jose and others in the future can add to their orders? WHY OR WHY NOT?
    2. Where does the Amazon/Whole Foods app fit into figure 1.5 on page 8 AND EXPLAIN/justify your reasoning.
    3. Where does the Instacart app fit into figure 1.5 on page 8 AND EXPLAIN/justify your reasoning.
    4. Where does management & managers come into play in this scenario?

3 AA As Figure 1.5 shows, the concepts of managerial effectiveness and efficiency are obviously related. A manager could be relatively ineffective-with the consequence that the organization is making little progress toward goal attainment-primarily because of major inefficiencies or poor utilization of resources during the production process. In contrast, a manager could be somewha effective despite being inefficient if demand for the finished goods is so high that the manager ca get an extremely high price per unit sold and thus absorb inefficiency costs. Thus, a manager can be effective without being efficient, and vice versa. To maximize organizational success, however both effectiveness and efficiency are essential. Figure 1.5 Various combinations of managerial effectiveness and managerial efficiency Efficient (most resources contribute to production) Not reaching goals and not wasting resources Reaching goals and not wasting resources RESOURCE USE Inefficient (few resources contribute to production) Not reaching goals and wasting resources Reachine goals and wasting resources Ineffective Effective (little progress toward (substantial progress organizational goals) toward organizational goals) GOAL ACCOMPLISHMENT & 3 AA As Figure 1.5 shows, the concepts of managerial effectiveness and efficiency are obviously related. A manager could be relatively ineffective-with the consequence that the organization is making little progress toward goal attainment-primarily because of major inefficiencies or poor utilization of resources during the production process. In contrast, a manager could be somewha effective despite being inefficient if demand for the finished goods is so high that the manager ca get an extremely high price per unit sold and thus absorb inefficiency costs. Thus, a manager can be effective without being efficient, and vice versa. To maximize organizational success, however both effectiveness and efficiency are essential. Figure 1.5 Various combinations of managerial effectiveness and managerial efficiency Efficient (most resources contribute to production) Not reaching goals and not wasting resources Reaching goals and not wasting resources RESOURCE USE Inefficient (few resources contribute to production) Not reaching goals and wasting resources Reachine goals and wasting resources Ineffective Effective (little progress toward (substantial progress organizational goals) toward organizational goals) GOAL ACCOMPLISHMENT &