Group Case Study Presentation: Digitization and

Transformation of a Retail Giant

Background:

Retail R Us$,$ a long$-$established retail giant with a vast network of physical stores, is facing intense

competition from e$-$commerce companies. The retail landscape is rapidly evolving with the increasing

preference for online shopping, mobile apps, and digital customer experiences. Retail R Us needs to

undergo a significant transformation to adapt to these changes and remain competitive in the retail

industry.

Problem Statement:

Retail R Us is struggling to compete with e$-$commerce businesses due to its reliance on traditional brickand$-$mortar operations. The company's existing business model is becoming less effective in meeting the

demands and expectations of modern consumers, who value convenience and digital experiences.

Key Challenges:

$$ Digital Transformation: Retail R Us lacks a robust digital presence and infrastructure, including ecommerce capabilities, mobile apps, and an effective online marketing strategy.

$$ Customer Expectations: Customers increasingly demand seamless online shopping experiences,

personalized recommendations, and easy access to products through digital channels.

$$ Employee Skill Gap: The existing workforce may lack the digital skills required for the successful

implementation of new technologies and processes.

$$ Resistance to Change: Traditional retail practices are deeply ingrained in the company culture,

and there is resistance to changing established methods and processes.

$$ Identify additional challenges that this Change will affect the Organization.

Case Study Assignment $($Total marks $30$ marks$)$:

As students in a change management course, your task is to create a change management strategy that

will lead Retail R Us through the process of digital transformation. You have the flexibility to choose and

implement any change management framework, such as Kotter's $8-$Step Method, Lewin's Three$-$Step

Model, or the McKinsey $7$S Framework, ADKAR model etc that you believe is most suitable.

Your strategy should:

$$ Define a clear path for Retail R Us to develop a strong digital presence, including e$-$commerce,

mobile apps and an effective online marketing strategy.

$$ Propose strategies to meet customer expectations, ensuring seamless online shopping

experiences and personalized service.

$$ Address the skills gap among employees and develop training programs to enhance digital

literacy.

$$ Create a change management plan that addresses resistance to change within the company and

aligns employees with the new digital transformation strategy.

$$ Your assignment should provide a detailed roadmap for Retail R Us to successfully navigate the

digital transformation process, addressing the challenges mentioned above