Question: Group In-class activity Unit 8 We can discuss many examples of product markets where global convergence is taking place. But we've also seen many product

Group In-class activity Unit 8 We can discuss many examples of product markets where global convergence is taking place. But we've also seen many product markets that are resisting homogenization and are retaining their national distinctiveness. 1. Thinking of a product that is moving towards convergence, how will convergence influence the marketing manager's job? 2. Thinking of a product that is resisting convergence, find examples of divergence and discuss what is the cause of divergence

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