Question: Group Project #2 1. Develop a Marketing Strategy for Lehmans MSB program Segmentation/Targeting/Positioning 2. Tailoring marketing mix based on the strategy Product: what type of

Group Project #2 1. Develop a Marketing Strategy for Lehmans MSB program Segmentation/Targeting/Positioning 2. Tailoring marketing mix based on the strategy Product: what type of course offerings? services? price Promotion: create a new flyer/ad for the MSB program (including a main copy, ad concept, and where to promote?

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