$++$GROUP$+$REPORT$+2000+$words

You$+$are$+$required$+$to$+$demonstrate$+$a$+$comprehensive$+$understanding$+$of$+$fundamental$+$marketing$+$principles,$+$particularly$+$in$+$the$+$context$+$of$+$applying$+$the$+4$Ps$+$marketing$+$strategy$+($Product$,+$Price,$+$Place,$+$and$+$Promotion$)+$to$+$a$+$real$-$world$+$business$+$scenario.$+$Through$+$this$+$analysis,$+$students$+$should$+$showcase$+$their$+$ability$+$to$+$apply$+$theoretical$+$concepts$+$to$+$practical$+$marketing$+$challenges$+$faced$+$by$+$the$+$selected$+$company.

In$+$you$+$group$+$report$+$you$+$are$+$expected$+$to:

$1/+$Select$+$a$+$Company:$+$

Choose$+$a$+$specific$+$company$+$to$+$focus$+$on$.+$This$+$could$+$be$+$a$+$well$-$known$+$brand$+$or$+$a$+$smaller$+$business,

$2/+$Research$+$the$+$Company:$+$Gather$+$information$+$about$+$the$+$chosen$+$company's$+$background,$+$products$+$or$+$services,$+$target$+$market,$+$pricing$+$strategies,$+$distribution$+$channels,$+$and$+$current$+$marketing$+$efforts.$+$This$+$research$+$may$+$involve$+$studying$+$the$+$company's$+$website,$+$annual$+$reports,$+$marketing$+$materials,$+$news$+$articles,$+$and$+$other$+$relevant$+$sources.

$3/+$Provide$+$an$+$overview$+$of$+$the$+$company:$$Provide$+$a$+$more$+$detailed$+$background$+$of$+$the$+$selected$+$company.$+$Include$+$information$+$such$+$as$+$its$+$history,$+$mission$+$statement,$+$target$+$market$+$and$+$the$+$information$+$you$+$have$+$found$+$in$+$the$+$previous$+$step.

$4/+$Apply$+$the$+4$P$+$Marketing$+$Strategy:$+$Analyse$+$how$+$the$+$company$+$utilises$+$the$+$four$+$elements$+$of$+$the$+$marketing$+$mix$+($Product$,+$Price,$+$Place,$+$and$+$Promotion$)+$in$+$its$+$overall$+$marketing$+$strategy.$+$Assess$+$the$+$strengths$+$and$+$weaknesses$+$of$+$each$+$component$+$and$+$how$+$they$+$contribute$+$to$+$the$+$company's$+$market$+$positioning$+$and$+$competitive$+$advantage.

$5/+$Evaluate$+$Effectiveness:

Evaluate$+$the$+$effectiveness$+$of$+$the$+$company's$+$current$+$marketing$+$strategies$+$in$+$achieving$+$its$+$business$+$objectives.$+$Consider$+$factors$+$such$+$as$+$market$+$share,$+$customer$+$satisfaction,$+$brand$+$perception,$+$and$+$financial$+$performance.

$6/+$Identify$+$Opportunities$+$and$+$Challenges:

Identify$+$potential$+$opportunities$+$for$+$improvement$+$or$+$growth$+$within$+$each$+$aspect$+$of$+$the$+4$P$+$strategy.

This$+$may$+$involve$+$proposing$+$new$+$product$+$features$+$or$+$lines,$+$adjusting$+$pricing$+$strategies,$+$expanding$+$distribution$+$channels,$+$or$+$refining$+$promotional$+$tactics.

$7/+$Make$+$Recommendations:

Based$+$on$+$the$+$analysis$+$conducted,$+$provide$+$actionable$+$recommendations$+$for$+$enhancing$+$the$+$company's$+$marketing$+$efforts.$+$These$+$recommendations$+$should$+$be$+$well$-$supported$+$by$+$evidence$+$and$+$aligned$+$with$+$the$+$company's$+$goals$+$and$+$target$+$market.

$8/+$Draw$+$Conclusions:$$Reflect$+$on$+$the$+$key$+$insights$+$gained$+$from$+$the$+$research$+$and$+$analysis$+$process.$+$Summarise$+$the$+$main$+$findings$+$and$+$conclusions,$+$emphasising$+$the$+$importance$+$of$+$applying$+$the$+4$P$+$marketing$+$strategy$+$in$+$driving$+$business$+$success.

Your$+$report$+$must$+$include:

A$+$word$+$count$+$of$+2000+$words$+($maximum$).$

References$+$from$+$textbook,$+$supporting$+$your$+$argument.

Correct$+$writing$+$structure.$+$Refer$+$to$+$the$+$Academic$+$Learning$+$Skills$+$handout$+$on$+$report$+$writing.

Harvard$+$referencing$+$for$+$any$+$sources$+$you$+$use.$+$Refer$+$to$+$the$+$Academic$+$Learning$+$Skills$+$

handout$+$on$+$Referencing.

A$+$minimum$+$of$+5+$academic$+$references$+($including$+$the$+$text$+$book$).$

Write$+$a$+$report$+2000+$words