Group report: Long Marketing Plan Project Reference requirement: at least 5 academic journals provided Report structure and requirement: 1. Introduction about product/service approved in the Product/Service Assignment 2. Competitive information: discussion about direct and indirect competitors. Also provide some discussion about competitive theory 3. Environmental scanning: Provide full discussion about PESTEL analysis or SWOT. Provide some strategies that help the company deal with Threats and Weaknesses and negative impacts from external environment. 4. Demand forecasted: Provide reasonable reasons why customers are interested in the product/service. Provide consumption trends to predict the future demand for the product/service of their choice 5. Specific market segmentation, targeting, and positioning statements: Provide market segmentation, targeting, and positioning statements. Provide clear explanation and the link between theories and their choice 6. Product or services brand positioning: Clear discussion about brand positioning. Also provide some discussion brand positioning theory. 7. Who are the market leaders for their chosen product or service? What niche have they identified for their product/service? Is their product or service going: Provide full discussion about their market strategy. Provide clear justification about their choice to be a leader, follower, or challenger to well-established products or brands? 8. Consumer-adoption process for their new product: How will the consumer learn about their new product and how quickly will they adopt it? Will the product be targeted to the heavy users and early adopters first, then early and late majorities? What is their estimated time for full adoption? 9. Pricing strategy decisions for their product/service: Students have addressed all or most of the material concerning pricing covered in week 8. 10. Distribution: Students should be directed to turn in their retailing, wholesaling, and logistical marketing plans. Those students who are acting in the role of providing a new service should include here their plans for locations, hours of operations, and how their service plans on managing demand and capacity issues. 11. The integrated marketing communications mix: Clear explanation and discussion about integrated marking communications matrix. Provide good justification about all the tools that they selected 12. All the possible communication media: Clear explanation and discussion about communication media Provide good justification about all the media channel selected, for example, students will tend to concentrate their media on television or on the Internet and include other forms such as personal selling and radio).