Group Research Project and Presentation Assignment: Biscuit industry has always been an important and emerging industry all over the world. The market for such products is incredibly competitive, for which demand has been high, almost all the time, especially when it comes to innovative ideas that would meet a particular customers segment needs and expectations

Using the 4Ps, and implementing the qualitative research techniques (Focus Group or In-depth Interview: Which can be done online due to the current Covid situation, with the virtual presence of 4 to 6 participants) your tasks are as follows:

Product: To define your brands name, the packaging (Design, Weight, Shape, etc...)

Place: Where your product can be sold?

Price: For how much will your product be sold?

Promotion: What campaigns can be used to promote your product in the market?

NOTE: our product names ( cookies connection )