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Decision Point: Making Sure Consumers Choose Your Mountain Bike

The director continues, $"$We think people are relatively aware of our product, but we want to be sure that when it comes time for their final purchase decision, consumers choose our brand. What would be the best strategy to do this?"

Which of the following options would be the best strategy to ensure that The Zone's brand is chosen by consumers?

Select an option from the choices below and click Submit.

Encourage consumers to talk to their friends about the brand.

Hire people to talk to consumers at mountain bike rallies and other social events.

Promote the brand through advertising.

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Decision Point: How to Make Your Brand Stand Out

The Director of Marketing says, $"$We have market research that tells us that mountain bike consumers are most influenced by referent power. We would like you to come up with a strategy to use this information to help our brand stand out."

Which strategy would be the best to help The Zone's brand stand out?

Select an option from the choices below and click Submit.

Have the most recent mountain bike gold medalist talk about the high performance of the mountain bike for downhill mountain biking.

Have a person who designs mountain bikes talk about which technical aspects of the bike give it high performance for downhill mountain biking.

Get the editor of a well$-$known mountain bike magazine to review The Zone's mountain bike in its next issue.

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