Groups project in the Marketing Principles course

Subscription Box

introduction

The subscription box is a group of products stored and packaged in a box that is delivered to customers in exchange for a periodic amount $($cherry$,$ quarterly, annual... according to specific and fixed delivery and payment raids. The delivery is not interrupted and the deduction of the monthly amount is stopped except when the customer cancels his subscription to Shade Souq. These days, subscription boxes are growing worldwide, but they are still new and at an early stage in the Kingdom of Saudi Arabia, as this model of work provides comfort, a sense of accomplishment, shortening of time, and low cost for the customer. As for the project owner, the subscription box guarantees him a fixed and sustainable income. For example,

Personal care and beauty products, consumer household goods, flowers and other products that are frequently used.

What exactly needs to be done in the project?

The group designs a subscription box idea for any product or group of products from its testing, not a real, tangible design, but rather in the form of a preliminary idea that is

It is presented in a presentation video of a maximum duration of two years, recorded and annotated with audio explanation, and delivered on Blackboard only.

To make it easier, the group will include the following steps in their presentation to achieve the desired project

Mention the name of the subscription box, its idea briefly, and the general market to which it belongs.

Explain customer behavior and any psychological or social factors that influence or are affected by the products chosen in the box. In other words, explain the reason for the connection and need

consumers of these products

Segment or segment the overall market the subscription box belongs to and then target the appropriate segment

Explain the strengths and weaknesses of the subscription box

Explain the clicker and the challenges a subscription box may face

Explanation of the details of the products inside the subscription box, their number, shape, packaging, colors, features they offer, etc.

Identify the opt$-$in box brand and explain why you chose the elements of that brand

Set a price for the subscription box and give the reasoning behind the price chosen.

Determine the distribution method or subscription box receipt and give the reasoning behind the chosen method.

Identify the method or methods for promoting the subscription box and state the reasoning behind the promotion methods chosen.

$11$ Conclude the presentation with a brief summary that generally summarizes the idea of the project.

$12$ Support your project with statistics, evidence, and evidence. Obtain them from various open sources, such as the Statistics Authority or the Saudi Data Authority.