Groups will be formed and each group has to research on/visit an organization and will develop a final report. Report will be presented in written format and in shape of class presentation. Report Format: American Psychologist Association (APA) Note: An addition/deletion in below mention points of project is possible due to knowledge development, situation and company's business style. - Explain company background, business and classify its products/services? - How they are involved in Industrial Marketing, Seller/Buyer - Explain its Industrial Market characteristics - Implement the products/Services in Buygrid Model - What is their decision-making unit - What factors motivate buying influences in various department(s) in selecting suppliers - What are their steps in Material Requirement Planning (MRP) - How the company resolves Conflict - SWOT, PESTEL and GE Matrix How they frame channel strategy, marketing communication planning and pricing policy? Groups will be formed and each group has to research on/visit an organization and will develop a final report. Report will be presented in written format and in shape of class presentation. Report Format: American Psychologist Association (APA) Note: An addition/deletion in below mention points of project is possible due to knowledge development, situation and company's business style. - Explain company background, business and classify its products/services? - How they are involved in Industrial Marketing, Seller/Buyer - Explain its Industrial Market characteristics - Implement the products/Services in Buygrid Model - What is their decision-making unit - What factors motivate buying influences in various department(s) in selecting suppliers - What are their steps in Material Requirement Planning (MRP) - How the company resolves Conflict - SWOT, PESTEL and GE Matrix How they frame channel strategy, marketing communication planning and pricing policy