Groupthink occurs in a new product planning process when

Multiple Choice

there is too much compettion among marketing managers, so no one is willing to st everyone has the same ldea after using the brainstorming idea$-$generation technique. top management wants the new product to go forward regardless of what anyone else th

someone suspects a problem with a new product concept but is afrald to speak up because

everyone has an opinion but no one is willing to take charge and guide the discussion.

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