Growth is a measure of company's success and is responsible for wealth creation, employment, and economic development
Question:
Growth is a measure of company's success and is responsible for wealth creation, employment, and economic development for any nation (Neneh & Vanzyl, 2014). For any business, sustaining growth in the long-term will determine the survivability of a business and it is no different for a Small & Medium Enterprises (SME) as they represent about 90% of businesses and more than 50% of employment worldwide.
SMEs in Malaysia have shown positive growth overall in both 2018 and 2019 (Department of Statistics Malaysia, 2020). However, due to macro environmental factors such as war, humanitarian crisis, pandemic and climate change, there are impediments that obstruct the growth of these SMEs in Malaysia.
This assignment requires students' to use PESTLE analysis to analyze any SME of their choice in Malaysia and evaluate the possible recommendations that could boost the growth of the SME in the given situation.
Task assigned:
AEO Freight Sdn Bhd is introduced
Background of the company.
Vision and mission of the company
700 words
Statistics Unlocking The Power Of Data
ISBN: 9780470601877
1st Edition
Authors: Robin H. Lock, Patti Frazer Lock, Kari Lock Morgan, Eric F. Lock, Dennis F. Lock