Question: guideboat is a retailer with a substantial on - line presence. to reach their customers, they engage in a variety of promotional activity, both on

guideboat is a retailer with a substantial on-line presence. to reach their customers, they engage in a variety of promotional activity, both on-line and off-line. suppose that they are able to determine CLV or LTV of their customers by the channel through which they acquire them, e.g.: advertsing on social, paid search, affiliate, catalogue

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