Guitar Center was facing some problems before COVID. Write out the 4 P's using each term below; write out their company description for each of the term below;

- Product: Write out Guitar Center's Actual Product, Associated service, Core customer value, Speciality product, unsought product, product mix, brand Equity, Brand Strategies, Diffusion of innovation factors, Product life cycle.

- Price: Write their 5 C's of pricing strategy, unethical pricing strategy

- Place: Supply chain management, Conflict management, retailing strategy, types of retailer

- Promotion - IMC Elements, Social Media