h$)$ Your answer should strike a balance between theory and application. Candidates will lose marks for writing theory only with no or inadequate application $($citing practical examples from organisations you are familiar with$).$

SECTION A

You are an international Quality Management Consultant based in Gaborone, Botswana. The knowledge of quality management among members of many corporate boards in the country is severely limited$.$ You have been engaged by Business Botswana to make a comprehensive presentation to a group of corporate boards' members to enhance their knowledge and appreciation of quality management. Your presentation, fusing theory and application $($that is$,$ citing relevant theory and practical corporate examples$),$ should focus on the following:

a$)$ Why is quality important $(10$ marks$)$