Hai Font Title Sub AUT | Aar Uabe X, X A.y. A I Normal No Spac... Heading 1 Heading 2 Subtitle Paragraph Styles Gross Profit Margin and Net Profit Margin 6. Earl Massey, director of marketing, wants to reduce the selling price of his company's products by 15% to increase market share. He says, "I know this will reduce our gross profit rate, but the increased number of units sold will make up for the lost margin." Before this action is taken, what other factors does the company need to consider? 7. The basic income statements below were drawn from the annual reports of Richard and Jennifer Company Identify which company is a discounter (such as Walmart or Target) and a high-end retailer (such as a specialty furniture store) Explain. 9. Distinguish between a single-step and a multiple-step income statement. 10. Contrast the accounting for Freight-in versus Freight-out. Please respond below. I to search