Hallmark Cards is one company that emphasizes selection. It recently developed a recruiting metric called 'staffing index" that enables management to track the degree to which newly hired employees are performing as expected on the job. A series of evaluations are conducted overtime, and scores are compared to obtain a longitudinal perspective on the quality of the hiring decisions. United Health Group is another organization that has improved its selection activities with proper strategic planning and execution. The company's vice president of recnum'ient services decided to modify hiring procedures within the organization by splitting job candidates into two basic groups. The first group of individuals was comprised of highlevel professionals who would be recruited by internal staffing specialists, while the second group included various staff and line personnel who would be acquired with outsourcing contacts. This "two pronged" strategy enabled the company to save money through increased control and efficiency. These various strategic selection approaches enable companies to improve the manner in which employees are hired and placed within a hierarchy of jobs. Many other strategies could be employed in different employment situations to improve the efficiency and effectiveness of selection. Overall, these efforts should increase the degree of fit between employees and organizations and increase the completion of strategic objectives a. Compare and contrast the two selection strategies used by the organizations discussed in the case . b. 'What other strategies might help organizations better utilize and manage selection activities