Happy Farm Grocery Store wishes to determine Customer Lifetime Value for each of the customers in...
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Happy Farm Grocery Store wishes to determine Customer Lifetime Value for each of the customers in the table below. The store manager believes that people will continue to shop at his store until they reach the age of 90, when it may become difficult for them to walk through the aisles and manage checking their groceries through the front cash. Based on the table: d) What is the CLV for each of the four customers above? (10 points) e) Which customer is the most profitable for Happy Farm? (2.5 points) f) Which customer is the least profitable for Happy Farm? (2.5 points) Customer Current Age Monthly Grocery Cost Susan 850 Peter 900 Alex 500 Ben 375 50 35 22 18 Happy Farm Grocery Store wishes to determine Customer Lifetime Value for each of the customers in the table below. The store manager believes that people will continue to shop at his store until they reach the age of 90, when it may become difficult for them to walk through the aisles and manage checking their groceries through the front cash. Based on the table: d) What is the CLV for each of the four customers above? (10 points) e) Which customer is the most profitable for Happy Farm? (2.5 points) f) Which customer is the least profitable for Happy Farm? (2.5 points) Customer Current Age Monthly Grocery Cost Susan 850 Peter 900 Alex 500 Ben 375 50 35 22 18
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To calculate the Customer Lifetime Value CLV for each customer we need to estimate the number of yea... View the full answer
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
Posted Date:
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