hapter 5 0 Help Save & Exit Submit This activity is important because psychographics, the analysis of consumer lifestyles, provides significant insight into the way consumers live. Using psychographics, marketing managers can segment and target customers with products and services based on how consumers spend their time and resources. The goal of this exercise is to demonstrate your understanding of VALS", a segmentation strategy that combines psychology, demographics, and lifestyle. Roll over each consumer description and determine which VALS segment it represents, and then drop it onto the correct spot within the graphic. Book Innovators Ace Adventure High Resources High Innovation Sury Struggle Primary Motivation Sell-Expression Ideals Thinkers hooo Achievement Achievers Bette Baker Experiences CFO Corbin Fred Flashy Mary Margaret Prey ofs Next WE A SO er 50 Roll over each consumer description and determine which VALS segment it represents, and then drop it onto the correct spot within the graphic. Innovators High Resources High Innovation Ace Adventure Suzy Struggle Primary Motivation Ideals Achievement Self-Expression Experiencers Achievers Thinkers Bette Baker CFO Corbin Believers Makers Fred Flashy Mary Margaret Survivors Judge Smith Low Resources Low Innovation Mike Money Reset