hapter $9-$caso Study

ages $372\mathrm{.}373$

Case Study $-$ Llnkedin

$4.$ Why is erowing the number of users such an important metric for social mec companles? How does Metealfo's Law relate to the profitabillty of social med companles?

$5.$ Most seclal medla companles rely on ad revenue as thelr maln source of lnce are other ways that Linkedin generates income? Why is it important for a con have multiple ways of generating inceme?

$6.$ Why do recrulters and Job seekers Ilke Unkedln? Explain why an employer $m$ unkedln. Is there a strategle dlsadvantage to having your employees llst detal on Unkedin?

$7.$ Linkedin targets a speeifile demographlet working professlonals. They tend to better educated. Why misht adverilsers be more interested in this group that

$3.$ Mileresoft creates software foeused on supporting businesses. Unkedin foeus creating a platform for business professionals. Does the acquistition of Linkedl sense? What type of synergles could come from Integrating products from th companles?

$9.$How would the integration of Linkedin into Microsoft Ofilice Sulte be beneflet

$10.$ How would enabling draft r$$sum$$s in Mlerosoft Word to update connecte profiles be beneficlal?

$12.$ Suppose you are advising Microsoft about future acqulsittons. Which com you recommend as a good acqulatilon? Why?