Question: Harley - Davidson's user profile includes both thrill - seeking and affinity for a countercultural image. In addition to demographics, Harley - Davidson uses segmentation

Harley-Davidson's user profile includes both thrill-seeking and affinity for a countercultural image. In addition to demographics, Harley-Davidson uses segmentation to target markets.
socioeconomic
psychographic
value analysis
geodemographic
social class
Harley-Davidson's user profile includes both thrill-seeking and affinity for a countercultural

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