Question: Harley projected that it would ship 2 1 7 , 0 0 0 - 2 2 2 , 0 0 0 motorbikes this year, epresenting
Harley projected that it would ship motorbikes this year, epresenting a further fall of up to per cent. That forecast was below the shipments expected by analysts polled by Consensus Metrix, ccording to Reuters.
Our initial impression of HarleyDavidson fourthquarter results was lisappointing, underwhelming outlook for motorcycle shipments," said nalysts at Stifel.
Matt Levatich, Harley's chief executive, said: "The challenges we xperienced during the year reinforced the commitment we have for our More Roads to HarleyDavidson accelerated plan for growth New and ifferent people, riders and nonriders, are taking notice of HarleyDavidson nd the thrill of riding."
ource: c The Financial Times Limited
ase Questions
What options does a company have to guard against being caught in a tariff trade war, as was the case in
Analyze the tariff trade war with China and its effects on HarleyDavidson.
What obligations does a company like HarleyDavidson have and to whom?
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