Harley-Davidson

Case Study Assignment - Format - 6 steps

1. Define the problem

State, in one or two sentences, what you see as the problem in the case.

Do NOT start stating background of the organization; do NOT summarize information from

the case. You must focus on a specific problem.

2. Gather pertinent facts list the facts that relate only to the problem statement.

This is your one chance to state facts from the case.

3. Develop/propose alternative solutions list all the ways that the problem could be dealt with in order to bring about a solution.

In other words, in this step, you are to simply list NOT comment on possible solutions to the problem, whether you agree with them or not. Give the options.

4. Analyze/evaluate pros and cons of each alternative solution

List each solution again. However this time, under each separate solution, list the pros and cons (pluses and minuses) of the solution.

5. Make a decision and defend your choice make a statement of your decision (one of

the previously stated alternative solutions), i.e., the alternative solution that emerges, based upon your analysis, as the best. This is your decision. State your reason(s) for choosing this alternative solution for implementation as your decision (in essence, back up your decision!)

6. Implementation and Feedback

For this section, briefly outline how and when you would evaluate the results. This is

one or two sentences.

HOW is your measuring stick....sales? profits? market share? something else?

WHEN -- quarterly? 6 months? after a year? after 2 years? something else?