Question: Harvards Michael Porter has proposed the value chain as a tool for identifying ways to createmore customervalue. According to this model, every firm is a

Harvards Michael Porter has proposed the value chain as a tool for identifying ways to createmore customervalue. According to this model, every firm is a synthesis of activities performedto design, produce, market,deliver, and support its product. Nine strategically relevant activitiesfive primary and four support activitiescreate value and cost in a specific business.The primary activitiesare (1) inbound logistics, or bringing materials into the business; (2) operations,or converting materials into final products; (3) outbound logistics, or shipping out final products; (4) marketing,which includes sales; and (5) service. Specialized departments

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