Soft.Co is a software company that has been in business for over thirty years. Soft.Co has a reputation for being a leading company when it comes to providing technical support services.
The software they provide is expensive, sophisticated, and sometimes complicated to use. Thus, they are obliged to provide technical support almost as often as they make sales because many of the company’s customers have little experience with computers.
One day, an employee receives a phone call from a long-term customer who is happy with the company’s product but is having a hard time updating his computer system. He is concerned about the compatibility of his older software version with his computer.
Therefore, the company contacts Maher, the IT support supervisor, and asks him to visit the client at home and upgrade the software for him.
1)- With whom does the company need to communicate to solve the above problem? Justify your answer.
2)-Based on the above case, is the company applying internal or external communication? Which one is the most needed by companies today? Justify your answer.