Question: has been defined as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that
has been defined as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals by the AMA. It can also be described as the analysis of customers, competitors, and the company itself within its business environment.
Segmentation
Strategy
Advertising
Marketing
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