Question: Hattie is a thirty - something executive. When she went to the phone to place a catalog order for a humidor for her father, she

Hattie is a thirty-something executive. When she went to the phone to place a catalog order for a humidor for her father, she was pleased when the operator suggested that she might also be interested in a subscription to a magazine targeted to cigar lovers. The operator was using q,--a method commonly used to leverage customer information.
cross-selling
trading up
a database channel
data mining
Hattie is a thirty-something executive. When she went to the phone

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