Question: Have marketers created a problem with using too many sales promotions (coupons, rebates, buy one get one free, contests, premiums, price incentives) in their promotion

Have marketers created a problem with using too many sales promotions (coupons, rebates, buy one get one free, contests, premiums, price incentives) in their promotion budget and plans? Do you think that this is too short term thinking and business driven and will it make it hard for marketers to return to developing brand loyalty?

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