Have to write an essay

A) Discuss the standardisation_, versus adaptation for advertising and social media. B) Provide one example for each strategy C) Highlight positives and negatives of these approaches for international brands. D) Explain how product marketing strategy adaptation and standardisation is differ. In your explanation, define standardisation and adaptation, illustrate the motives of the standardisation and adaptation, one example required for each approach, three key positives and three key negatives of the approaches. explain how product marketing strategy adaptation and standardisation is differ, use a real-life marketing product or branding campaign for a local company desiring international marketing