Have you made a purchase recently?

Whether the purchase was big or small -- How Did It Go?

As mentioned in this week's PowerPoint slides, one of the best ways to understand our buyers is to understand how and why we buy.

Let's discuss with one another how and why we made a recent purchase.

Identify a new product or service that you have recently purchased. 

Discuss the steps of the buyer decision process as it relates to your purchase decision. 

Did you follow all, or some of the decision process stages outlined? 

Why or why not?

Recall the stages in the buying process are:  

• Need recognition
• Information search
• Evaluation of alternatives
• Purchase decision
• Postpurchase behavior