Question: Having just finalized its new tablet design, Gates Electronics plans to begin a limited - time rollout with _ _ _ _ _ _ _

Having just finalized its new tablet design, Gates Electronics plans to begin a limited-time rollout with __________Blank to only one traditional retailer in the tri-state area. This strategy will give consumers the perception of the products stand-out personality and increase demand. The company will proceed with __________Blank for the next four months, where it plans to distribute to three other retailers, as well. For the last six months of the year, it will initiate distribution agreements with discount retailers and online retailers, and any other electronics store that wants to carry it. The marketing team is confident that the tablet will cycle through the first three stages of its product life cycle quickly. As the tablet reaches maturity during the second half of its first year in the market, it is good strategy to proceed with __________Blank, as described above.
Multiple Choice
tertiary level distribution; secondary level distribution; mono-level distribution
mono-level distribution; secondary level distribution; tertiary level distribution
intensive distribution; selective distribution; exclusive distribution
exclusive distribution; selective distribution; intensive distribution

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