Having successfully led a global diversification strategy for your organization, you have been asked to be the keynote speaker at a conference on globalization. Which of the following are advantages of diversifying internationally that you might cite in your address? Check all that apply.

Companies may be able to use one facility to serve a larger number of customers.

International companies become highly efficient because they can make decisions in a standard way for all their businesses.

Companies may be able to locate their facilities closer to customers or to raw materials.

After gaining entry to a country's market, companies may be able to leverage their presence in the country to expand their product offerings there.

Select the term that best completes the following sentence.

A fast$-$food business modifies its menu substantially in the different countries where it opens restaurants, as well as accommodating different expectations regarding customer service. This company probably uses a $$ strategy.