Question: Having the right information is key to managing effective communication both internally and externally. The communications team at Anderson Consulting would therefore benefit from conducting

Having the right information is key to managing effective communication both internally and externally. The communications team at Anderson Consulting would therefore benefit from conducting some type of analysis to assess the current environment of the company. What type of analysis could they use?

External variable analysis, because this addresses the most important aspects of the situation

SWOT analysis, because this reveals only the factors that the company has the power to shape and take action on

Value chain analysis, because this assesses a company

s current processes to understand how they could be more efficient

PEST analysis, because this addresses the wider political, economic, social, and technology factors that affect the company

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