Question: Having worked through the content in this unit, you should now have a good understanding of the concept of vertical integration, and why some firms

Having worked through the content in this unit, you should now have a good understanding of the concept of vertical integration, and why some firms pursue this strategy while others outsource some of their activities.

Considering what you now know about Gap and Zara's strategies, answer the following question:

What is a value chain? Which activities do you think are typically included in the value chain of a clothing manufacturer such as Zara or Gap?

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