HBAT.2.RDS Data is here: https://drive.google.com/file/d/1vzW_Ght_msuKLPRMnBvC_uucnnzY5h0l/view?usp=sharing

Please the data is above.

In this data, variable Segment, that indicates the customer segment to which the observation belongs. This is a nominal variable with 4 levels.

You will read your data into R with this code

HBAT <- data.frame(readRDS("HBAT.2.RDS"))

Use the dataset provided to your group to answer the following question:

Use PQuality through Delivery to develop an alternative segmentation scheme. How many segments did you find/create? How many cases per segment? Which variables are most important in determining segment membership? How would you describe each segment?

Answers should be in a report format, including output from your analysis as necessary (ie, you shouldn't include all output and graphs, just those that you feel merit inclusion). Conduct all follow-up testing called for by the analysis you conduct and the results you find.