he Data Storytelling Process:

$1.$The first step is to Set the Objectives, which means defining your story$$s expected outcome $($anticipating what it will cause$)$ and getting clarity on your audience composition, drivers, and previous knowledge.

$2.$Then you Select the Scenes your story will be made of and you draft them. We will go through five archetypal scene types you can use as an inspiration for your data to speak up$.$

$3.$Once you are clear on the scenes, you sequence them and Apply the Structure that will make your story flow well. We will introduce a basic $3-$act structure that proves to be a good base for organizing your narrative.

$4.$At this point, you will Polish the Scenes to make their content stand out: you will be clear on what should be in the background and what deserves instead to be well lit in the foreground of each scene.

$5.$Your draft can go through several cycles where you progressively Refine it$,$ reconsidering all scenes and their structure, to make sure you are ultimately meeting your original business objectives.

$6.$Your story will finally be ready for prime time, and you will feel confident to Deliver it in front of your audience.

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