Healtcare Informatics

Chapter 7. How do companies develop and manage products and brands? What is a product or service? According to your textbook, it is anything that is offered to a market for attention, acquisition, use, or consumption that might satisfy a want, need, or desire. Product is the first tool in the marketing mix - product, price, place, and promotion - that marketers use to satisfy and create value for consumers.

Let's look at the Life is Good company.

Youre probably familiar with Life Is Good. The companys cheerful logo is prominently featured on everything from T-shirts to dog collars and seems to exude a positive vibe. While this company has found considerable success in selling its wares based on a happy brand image, consumers arent always getting the complete image that Life is Good founders intended.