Heineken: $($Required Written Case Analysis II$)$ Evaluate how Heineken competes in the global beer industry using concepts and tools from the course. Specifically, distinguish Heineken the brand from Heineken the product, and discuss specific business, corporate, and international level strategies and methods Heineken has used to expand and compete $$ and why you believe it did so use relevant quantitative and qualitative information from the case and the concepts$/$tools from the course.