Heinz created a meme tapping into the debate on whether tomatoes are a fruit or vegetable. The brand posted questions and graphics asking, $$If you had to decide now if a tomato is a fruit or a vegetable, which would you choose?$$ answering with hashtags #TeamFruit or #TeamVegetable. The campaign produced $\_\_\_\_\_\_\_$ million impressions, and $80,000$ engagements placing Heinz top of mind for the Millennial target audience becoming part of the conversations their audience was already having in social media.

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$7$ Million