Hello any help would be greatly appreciated with finding some sources for the below questions, thanks in advance! Pg 454 is referenced below:

• A company wants to launch gloves with warming sensors for the current target markets. Do some research on the Internet regarding competition in the market for these gloves.
• How will you address the stages of the consumer adoption process on p. 454?
• Using your competitive pricing from the text in Chapter 16, decide on a competitive price for the product solely based on the competition and quality of the product.
• What, if any, discounts should the company provide in order to induce initial sales of the product?
• What other channel alternatives for these gloves should this company consider, based on Chapter 17? Explain.

Where (Geographic Strategy) Most companies will develop a planned market rollout over time. In choosing rollout markets, the major criteria are market potential, the company's local reputation, the cost of filling the pipeline, the cost of communication media, the influence of the area on other areas, and competitive penetration. Small companies select an attractive city and put on a blitz campaign, entering other cities one at a time. Large companies introduce their product into a whole region and then move to the next. Companies with national distribution networks, such as auto companies, launch new models nationally. With the Internet connecting far-flung parts of the globe, competition is more likely to cross national borders. Companies are increasingly rolling out new products simultaneously across the globe. However, masterminding a global launch poses challenges, as Chapter 8 described, and a sequential rollout across countries may still be the best option. 108 To Whom (Target-Market Prospects) Within the rollout markets, the company must target initial distribution and promotion to the best prospect groups. Ideally these should be early adopters, heavy users, and opinion leaders it can reach at low cost. Few groups include all these, so the company should rate prospects and target the best group. The aim is to generate strong sales as soon as possible to attract further prospects. How (Introductory Market Strategy) Because new-product launches often take longer and cost more than expected, many potentially successful offerings suffer from underfunding. It's important to allocate sufficient time and resources-yet not overspend as the new product gains traction in the marketplace. 109 To coordinate the many tasks in launching a new product, management can use network-planning techniques such as critical path scheduling (CPS), which develops a master chart showing the simultaneous and sequential activities that must take place. By estimating how much time each activity takes, planners estimate completion time for the entire project. Any delay in any activity on the critical path-the shortest route to completion-will delay the project. If the launch must be completed sooner, the planner searches for ways to reduce time along the critical path.110 Created by SEASOFT LTD