Hello, any would be greatly appreciated with help with finding information regarding the questions below, references are included, thank you in advance.

Scenario: The UDesignCookie Company (UDC) creates cookies made to order online for shipment anywhere in the world. Customers design their own cookies with either vanilla, chocolate, or chocolate chip cookie dough as a base. They then can add any of the more than 50 condiments, from various nuts to cinnamon chips to cranberries. The minimum order is two (2) dozen, and the price is $50. Shipping is free. So far, the company has been promoting its product via the Internet.

• Using table 19.1 on p. 561 of your text, choose five of the eight communication platforms provided and explain how you would help promote UDC business while keeping the costs low since they are a start-up company with limited resources.

Which micromodel on p. 563 would be most relevant for a new pen product? Why

Figure 19.10 shows a macromodel with nine key factors in effective communication. Two represent the major parties-sender and receiver. Two represent the major tools-message and media. Four represent major communication functions-encoding, decoding, response, and feedback. The last element in the system is noise, random and competing messages that may interfere with the intended communication. SENDER Encoding Message Decoding RECEIVER Media Noise Feedback Response Cat Figure 19.1 Elements in the Communications Process Models AIDA Modela Hierarchy-of-Effects Modelb Innovation-Adoption Model Communications Modeld Stages Awareness Exposure Cognitive Stage Attention Awareness Reception Knowledge Cognitive response Interest Liking Interest Attitude Affective Stage Preference Desire Conviction Evaluation Intention Trial Behavior Stage Action Purchase Behavior Adoption