Question: hello, below is case study I need answers to all 3 questions - no need to do slides. please shoot me questions if not clear.
hello, below is case study I need answers to all 3 questions - no need to do slides. please shoot me questions if not clear.
Grocery S&P Manager: Case study Dis considering launching dark stores in the UAE. The objective is twofold: 1) De-risk our dependence on partners and 2) complement our existing marketplace vertical with a differentiated offering in a highly competitive market.. You're tasked with defining the optimal positioning and recommending what should be the operating model for this New Vertical. Context: The e-Grocery landscape is complex as user needs are manyfold (e.g., from impulsive purchase to mid-week replenishment and high basket value weekly shopping). This implies that there is a large diversity of potential positionings for players. One major aspect is delivery speed. In the UAE, most players offer on-demand delivery (ranging from 20-min to 2-hour delivery promise) while a few propose scheduled delivery only (mostly for incumbent omnichannel players). The dark store model is still quite niche and disruptive in the UAE with only a fraction of players having entered this space. However, we expect new entrants to penetrate in the next couple of months (international players mainly). Your task: 1. Recommend what should be te's positioning on deli very speed: a Ultra-fast delivery (15-min); b. 30 min on-demand delivery; c. 1-2hour on-demand delivery: ord. Scheduled delivery (Next day) How would you assess those positionings? Key elements to consider in your assessment include (but are not restricted to): Cost and Financials, Operations complexity, potential for differentiation. What is your recommendation? 2. What other element(s) of the value proposition would you need to define? 3. Do you expect to generate synergies between the marketplace and dark store model? What additional capabilities would need to be built? Provide details on each capability. Format: Answer the following questions in a short presentation (6 slides maximum). Please make assumptions where needed and mention them as part of your solution. You are expected to elaborate on what data points would be needed and what/how you prioritize
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