Question: Hello, could I get some help ASAP on these multi choice case study questions? When Ooooby advertises their 'Essentials Box' and their 'Big Mix Box',
Hello, could I get some help ASAP on these multi choice case study questions?



When Ooooby advertises their 'Essentials Box' and their 'Big Mix Box', they are promoting which level of the total product concept? O a. Augmented product O b. Physical product oc Actual product Od Core product O e Branded product Customers have reported to Ooooby that they are having problems with the consistency of delivery (e.g., sometimes the boxes arrive in the morning and sometimes they arrive in the afternoon). Ooooby is experiencing a problem that represents which special characteristic of services? O a Heterogeneity O b. Tangibility Oc Intangibility O d. Perishability O e Inseparability Brad has a very busy lifestyle and has considered using one of the ready to prepare meal box services that are on offer, such as Ooooby Eats, My Food Bag, or Woop. Brad has spent a lot of time comparing these brands for differences in prices, product features and augmented services. For Brad, this would be considered a product. O a specialty Ob service Ocunsought O d. convenience Oe. shopping Diane has been using Ooooby for the past year. She has developed a favourable attitude towards Ooooby and she is very likely to continue purchasing from Ooooby. Based on this information, we would say Diane has brand towards Ooooby O a equity O b. quality Oc loyalty O d. personality O e awareness According to their website, Ooooby currently sells six different fruit and vegetable boxes. This would be considered the of their fruit and vegetable box product line. O a. mix O b. length Oc depth O d. breadth Oe. e width If Ooooby determines the typical consumer profile of those consumers who buy their fruit and veg boxes online, they can O a. decide if the segment is profitable. O b. measure the exact size of the segment. Oc effectively reach the segment with marketing communications. do all the things mentioned in the other choices with this information. Oe know how to serve the segment's needs. O d. When Ooooby promotes that they "deliver straight to your door", they are promoting which level of the total product concept? O a. Branded product O b. Physical product Oc Augmented product O d. Core product Oe e. Actual product The Ooooby brand names meets all of the characteristics for a good brand name except? O a. It can be protected as there are unlikely to be other company's using the brand name. O b. It is suggestive, in that it should give an idea about product's qualities and benefits. Oc. It is distinctive. O d. It is really easy to pronounce. Oe. It is easily recognised. Ooooby would be considered a: O a. a wholesaler Ob. Ooooby would not be considered any of these types of business. O c agent O d. retailer O e manufacturer Ooooby hopes to base their success on building a group of satisfied customers who will use their service on a regular basis over a long period. This critical component of success is referred to as: O a inseparable clientele. O b. long-term customers. Oc partnerships. O d. client-based relationships. Oe. repeated customer contact In order to promote the Ooooby delivery service, the company developed an advertising campaign with the following copy, "88% of Ooooby customers said that their orders were delivered on time". Which promotional tactic, does this advertising campaign utilise? O a. Physical representation Ob Visualisation Oc Documentation O d. All of these tactics are being used by Ooooby. Oe. Association By targeting those consumers who are concerned about the natural environment and want to buy more sustainable produced and local products, Ooooby is using which segmentation variable? O a Promotional O b. Behavioural Oc. Demographic O d. Geographic Oe Psychographic Pete Russell, CEO of Ooooby, knows that communication is important to service promotion because of heterogeneity and the intangibility of services. Thus, Russell is planning to add customer reviews to the Ooooby website. O a. internet O b.radio Oc word-of-mouth O d. television Oe newspaper Pete Russell, CEO of Ooooby, has seen how successful, in terms of sales, the ready to prepare meal boxes like My Food Bag are. He is considering launching a similar ready to prepare meal box using their locally grown food products called Ooooby Eats. Ready to prepare meal boxes are likely in which stage of the product life cycle? O a Maturity Ob Introduction Oc. Development Od Decline e. Growth