Hello Course Hero, I need your help on helping me finish this group task, I have a task that hasn't been started as I have regretfully not been updated with my email due to having 4 others constantly spamming me with random stuff that makes it hard to keep up with important mails :(. So I've created a new email and realized a message from my teacher mentioning I have a task that's due later today at 10 pm which is in 10hrs, And It would be fine if it was a simple task for one person but its too much for me as I have work at 7 am and finish at 5pm which takes most of my time. so I came on here knowing I have your guyses brilliant support I've been subscribed to and carrying along for some time that has never failed me. Knowing that its a group task and that i have work that will be taking up my time I just wanted to ask whether i can get support on one of you guys answering my task questions in the format they're asking. please i am begging and will be very appreciative, just going through a breakdown and stressful situation. I wouldn't have much time but i can possibly answer 1 question so maybe leave me the last question and i will try to do it in a rush, i promise it will mean a lot. Below is my task directions with two examples I'm trying to keep it no more than 1,100words.

CRITERIA Cu rrent Marketing Situation; Competitor analysis Threats and t] ppo rtunity Analysis STAN DARDS lilo competitor analysis. Ni] SWOT analysis included in rep ort. Minimal marketing strategy has been outlined. Minimal competitor analysis with no clear assessment of competitive situation SWOT analysis included in report, but at a very superficial level. Response to this section is limited, where the marketing mix elements used are largely undeveloped. Ideas about the 4Ps could be improved. Some corn p etito r analysis but so perficial assessment of com petitive situation SWOT analysis included at a satisfactory level. Saiisfacto ry cove rag e of the marketing strategy covering various P5 of marketing, but the overall position on the strategy is not clear. Satisfactory competitor analysis with a good assessment of competitive situation SWOT analysis included with key insights into strategic issues. Adequate coverage of the marketing strategy covering various P5 of marketing, but the overall position on the strategy is could include Adequate competitor analysis with a clear assessment of competitive situation Excellent SWOT analysis showing insight into the current an d competitive issues. Good coverage of the marketing strategy using all marketing mix elem ents; however, the group could marketin 1 mix Excellent corn petito r analysis with no clear assessment of com petitive situation Fully addresses all parts of the marketing strategy using the marketing mix. Cohesive presentation of the 4Ps of marketing in achieving the markeiin strategy. marketing this section Is coverage of coverage of of the addresses all strategy has limited, where the marketing the marketing marketing parts of the been the marketing strategy strategy strategy using marketing outlined. mix elements covering covering all marketing strategy using used are various Ps of various Ps of mix elements; the marketing largely marketing, marketing, however, the mix. Cohesive undeveloped. but the but the group could presentation Ideas about overall overall appropriately of the 4Ps of the 4Ps could position on position on justify marketing in be improved. the strategy the strategy is different achieving the is not clear. could include marketing-mix marketing Some better strategies in objective(s). elements of justification. achieving the the strategy Some marketing may lack elements of objective(s). focus. the strategy Tendency to may lack over- focus. generalise ideas. 3 5 11 15 20 Response to There is Limited Satisfactory A sufficient A detailed Segment's minimal demonstration demonstration demonstration demonstration needs. demonstration of the link of the link of the link of the link of the between between between between strategy's link strategy and strategy and strategy and strategy and and response the Segment's the Segment's the Segment's the Segment's to the profile. profile. profile. profile. Segment's profile. 2 3 4Marketing Objectives: First 2 years Product Strategy . Achieve sales of 1 million units T-Guide offers numerous functions (described above) combined into launch Occupy a market share of 6% one product for portability and easy accessibility. It is differentiated through, the stainless steel casing, LCD display screen and colour product variations (Black and while), providing a pleasing aesthetic, Issues enhancing product value. In addition, the magnetic charger and T-Guide is an innovative product that can encounter various problems, whilst establishing a waterproof design increases product durability. T-Guide is also, differentiated market positioning, due to increased competition in the technology sector. bundled with augmented features including one-year warranty and Hence, investment in marketing activities is essential, to create a distinct brand perception, automatic software updating. Moreover. TG logo will be displayed on T-Guide projecting exclusiveness, quality and value. Additionally, it is vital to consistently monitor packaging and in advertisement campaigns to build brand equity consumer responses, to measure product awareness and regulate marketing efforts. Pricing Strategy Marketing Strategy A premium pricing strategy will be employed, retailing the product at $299 per unit. High The marketing strategy will employ a product differentiation positioning approach, using pricing is set due to product's distinctiveness. Consequently, this diverse marketing tools to create perception of an inimitable and superior product, offering the technique will attract well-known channel partners and signal high quality "more for less" value in comparison to competitors (Armstrong of al, 2015) PRice to consumers. Further establishing an aspirational product image in the is market, positioning T-Guide as a 'luxury product in consumer's minds T-Guide is explicitly targeted at young individuals, aged 18-26 (men and women), leading an Right (Maglol 2017). Subsequently, stimulating sales growth, increasing profit urban lifestyle and belonging to a medium-high SES. Additionally, this product provides margins and enabling the product to occupy a good market share. succour to young individuals, who are active and enthusiastic about exploring the world. As T-Guide offers comprehensive travel support, including language assistance through built-in language system, information on tourist attractions, restaurants, recreational activities and access to WI-FI and GPS trackers to assist consumers in various localities.Analysis of the segment's profile Personal factors could be the growth of individuals in the Young Optimism segment to the adult stage of their lifecycles. The influence of becoming an adult can change their tastes in what food The target market aimed at by the T-Guide focuses mostly on young adults, at the ages between 18 they like and the different types of clothes they prefer to wear. The factors of their hobbies, interests to 26, who revolve their lives around optimism and positivity and around finding new ways to and routine activities from their lifestyle can affect what products they buy. improve their lives for the future (Morgan 2017). They constantly maintain their physical image and style where they prefer to make right decisions in purchasing the right products suiting both their Psychological factors on the optimism segment are mainly their perceptions on how they interpret individual characteristics and their desires. The Young Optimism segment also considers the and understand information shaping their attitudes and beliefs. This can enable them to have their benefits and consequences of the decisions they make in the long-term. They enjoy experiencing own opinions on the different types of goods and services and to make their own decisions on new exciting activities such as travelling to different countries and playing different sports and they choosing which product is most desirable to them and purchasing it. also work hard in order to achieve their goals in life. They also have interests in innovative ways of doing things and in new technology that can improve their individual lifestyles and the way they live their lives (Morgan 2017). Elements that can influence the behaviour of the Young Optimism segment include the culturel, social, personal and psychological factors. Cultural factors could be the views and values from the parents of individuals in the Young Optimism segment that are influencing their buying behaviour. The influence from cultural groups could be the preferences of others in the group that are shared with each individual. These groups of people could be colleagues or friends who have influence over the interests and needs of others. From the influence of social class, the income they are receiving from their job achieved through the degree they have studied in University affects how they view certain goods and services. Social factors including online social networks, where people can communicate with each other for exchanging infomation and opinions online, can influence the perspective of others on particular products that could be purchased.macro- environmental environmental environmental environmental environmental analysis. environmental forces that forces that forces that forces that forces that might impact might impact might impact might impact might impact on the on the on the on the on the Segment's Segment's Segment's Segment's Segment's behaviour and behaviour and behaviour and behaviour and behaviour and potential potential potential potential potential demand of demand of demand of the demand of the demand of the new the new new product new product the new product and product and and overall and overall product and overall overall marketing marketing overall marketing marketing strategies to strategies to marketing strategies to strategies to be be strategies to be be implemented implemented. be implemented. implemented but may fail implemented. although to completely there are integrate the some concepts. conceptual errors. 3 6 8 10\f\fCRITERIA STANDARDS Referencing Poor in-text Satisfactory Good in-text and citations in-text citations, Paraphrasing and/or citations, paraphrasing incomplete paraphrasing and bibliography and bibliography provided bibliography, in all and/ or with some respects. content may errors be poorly paraphrased. 1 2 Total / 60 (to be converted to 30%)Promotional Strategy T-Guide will be available directly to consumers through speciality store and websites operated by the manufacturer and, indirectly through selected marketing channel partners Promotional activities will focus on reinforcing product differentiation positioning including Harvey Noman, Myer and JB Hi-Fi to make the product available to potential strategy. Public relations efforts will be coordinated to build good reputation. buyers. Leading retailers can promote through catalogues and website thus attracting large Through featuring articles and case studies describing T-Guide in use by Promotion number of consumers. Moreover, partnering with major online retailers such as kogan.com consumers (McFarlin 2017). Digital marketing strategy will also be utilized due to and catch of the day can also be advantageous in increasing product coverage across the increased use of technology, internet and social media amongst young individuals, country. Hence a duel distribution system can expand customer reach and provide an Omni Therefore, advertisement on Youtube, Facebook and instagram will increase product channel experience. Ultimately leading to increased sales and profitability (Linton 2017), exposure. Moreover, to encourage a push strategy, retailers will be encouraged to utilize personal selling to increase in-store sales (Armatrong et al. 2015). Furthermore, partnering with well- known brands such as Qantas to endorse T-Guide as a travel companion can assist in building a positive brand image. Placement Strategy T-Guide wil be supplied in the market through a multi-channel distribution system (Figure A), which allows the product to be distributed via various channels, including retail chains, online and physical stores [Knox 2016). Figure A: Multi-channel distribution system Producer Consumer Retailer Consumer\fConclusion References T-Guide is a novel product due to its distinct, unique features and cutting-edge technology Armstrong, G, Adam, S. Denize, S & Koller, P 2015, Principles of marketing, s* edin, that provides users with a surreal experience, Due to the Young Optimism segment being Pearson, Melbourne, VIG, adventurous and seeking new experiences, this product is a great source to enable continuous leaming opportunities around the globe. T-Guide also, appeals to the burgeoning Jorpi, L 2017, Marketing afrafegies for personal seting, Chron, viewed 12 May 2017. direct and digital marketing channels and will efficiently make use of this through strategic , partnerships to increase perceived value. Moreover, understanding consumer behaviour, Knox, J 2016, Your Campiste Guide for Understanding Multichannel Distribution Systems, environmental forces and utilizing practical marketing strategies is significantly important for Nchannel, viewed 11 May 2017, . meeting the needs of the Young Optimism segment Leinwand, P 2008, Consumer Spending in the Economic Downatum, Strategys, viewed 7 May 2017, Levine, M & Benjamin C 2017, Roy Morgan Values Segments, Ray Morgan Research, viewed 10 May 2017, http /www.ngen. org auPortals/1/Resources/Ray$20Morgan*20Values%20Segments.pdf Levine, M & Benjamin C 2017, Roy Morgan Values Segment, Tourism Excellence, viewed 10 May 2017. chttp:Wwww.tourismexcellence.com.aw/images/stories/pdf/module 1/M1_Roy_Morgan_Value 8_Segment1 pdf>. Linton, | 2017, The Definition of Multi-Channel Refacing, Chron, viewed 11 May 2017, McFarlin, K 2017, Examples of Public Relations Campaigns, Chron, viewed 12 May 2017.